As a veterans nonprofit organization Cal-Diego PVA always takes part in the veterans day parade, but the organization wanted a bigger presence on the day. That’s when the Freedom Festival came about. A celebration at the end of the parade route with a car show on the pier in front of the USS Midway.
for the 2010 Freedom Festival we actually had it sponsored by Ford through a local ford dealership. The people at for actually provided us with some art to make the flyers and brochures from. This made it somewhat easier to focus on the design not having to worry about art.